SENIOR BRAND LEADER · BRAND STRATEGY, NARRATIVE & CREATIVE SYSTEMS
Creating clarity from complexity through brand, design, and narrative.
I lead brand, narrative, and creative for technology companies—shaping strategy, communications, PR, content, visual identity, design systems, and experiences. I build multidisciplinary teams and partner across organizations to translate complex ideas into cohesive brands and stories that connect with people.
Selected Work
6 case studies
AppDirect · Experiential
Thrive — Flagship Global Conference
A system-driven approach to experiential design, connecting narrative, identity, and environment into a cohesive, scalable event platform.
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Devs.ai · Product Branding & Campaign
Devs.ai — Build it. Launch it. Sell it.
Product brand and launch campaign for Devs.ai, an AppDirect company — translating an AI app-building platform into a bold, human, and buildable brand identity.
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AppDirect · Brand Transformation
Corporate Rebrand
A comprehensive brand transformation reflecting the company's evolution after multiple acquisitions — built to flex with ongoing growth and M&A activity.
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AppDirect · Design Systems
Brand Systems Design
Scalable, flexible brand design systems that ensure consistent expression across every touchpoint — while empowering teams to create at speed.
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AppDirect · Executive Storytelling
Presentation Design
High-impact storytelling systems for keynote stages, boardroom pitches, and high-stakes investor decks.
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Illumio · Events & Campaigns
Global Events
Creative and content direction for all Illumio events — global booth design, promotional content, .COM assets, collateral, OOH and digital ads.
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A multidisciplinary artist and brand leader who thrives at the intersection of ideas, craft, and human connection. Known for a calm, disarming presence and a knack for turning messy challenges into cohesive stories.