Illumio · Events & Campaigns
Global Events
Creative and content direction for all Illumio events — global booth design, promotional content, .COM assets, collateral, OOH and digital ads.
Role
Creative & Content Director
Scope
Booth design, content, giveaways, collateral, OOH, digital
Overview
Creative and content direction for all Illumio events, including global booth design and content, promotional content, giveaways, .COM assets, collateral, and OOH, MPO, and digital ads.
Problem
Illumio's global events lacked a unified creative system capable of scaling across conferences, campaigns, and regions. As the company grew, each event required a consistent visual language and narrative that could communicate complex cybersecurity concepts while differentiating the brand in highly competitive environments.
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